The outline for my new multichannel contact strategy book is pretty much complete. The next piece in the puzzle involves writing the chapters. A couple of them are complete. All of the examples and stories are ready to be penned down on paper. It is time to follow the plan and get the book completed. On the positive side of things, I have the math worked out to expand the A-UP model to include optimized multichannel contact strategies. The union of those models looks pretty gnarly on paper. It may be the first complete system of numerical optimization algorithms that calculates the effectiveness of contact channels for campaigns that evaluates multiple points in time. My goal is to have the book complete by the end of May.
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