Survey fatigue exists

Earlier today, I wanted to read an article about the Kansas basketball game against TCU. Before I could read the actual article the website had a prompt directing me to fill out a survey to get to the content. Survey fatigue is a very real concern facing researchers. People are tired of taking surveys. It was bound to happen. It was pretty much inevitable. Introducing surveys as a reader tax to access online content is an interesting strategy. I’m curious how valuable those forced datasets with a definitive sampling universe will actually be for researchers. 

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