Earlier this morning I was working on the 135th block of content for The Lindahl Letter and it seemed like a good idea to just prune the list a little bit. One of the best ways to do that is to sort the overall subscriber list by activity and then just remove people who have zero in the activity column. My list now has less than 10 subscribers who are not actively doing something with the weekly email that goes out. I have not had anybody resubscribe after the rounds of pruning that have occurred so far so it seems to be an effective strategy. They probably did not want the email and were just being polite about clicking that unsubscribe button.
I have considered setting up an annual subscription plan of a nominal $2 to sort of reboot the list a little bit, but have not elected to execute that strategy at this time. It turns out that Substack won’t really let you set up an annual subscription plan of less than $30. I’m not entirely sure what the minimum monthly plan cost would be, but I’m guessing it would be $2.5. That would be an equal measure of the yearly cost divided by 12 months in the year. A few online searches seem to indicate that the cost would be higher on a monthly basis.
Things are all set up to make the switch to a paid subscriber model, but I have not actually made that change. I’m going to think about it for a couple of weeks and make a decision.