Garnering attention when it matters most

Distractions abound these days. Digital frontiers that were supposed to enable freedom seem to have empowered distraction. We have so much potential to unleash. Technological gains are about to redefine our understanding of possibility. These are the years that will define our course moving forward. We have so much potential to unlock. A potential that we allow to be distracted by a series of things that matter only in the moment. Garnering attention when it matters most remains one of the hardest things to do at the intersection of technology and modernity.

Over the last few weeks my television set has been turned to CNN. I even listen to the CNN channel in my car. Mixed with a steady diet of Washington Post articles I have tried to pay attention to politics. Now seems to be a key point in time to really understand what is going on in the world. It is easy to falter from caring about the course of our democracy. It is much harder to try to participate in the process and keep up with the increasingly hard to follow political landscape.

Even the largest televised events draw only a fraction of our attention. No newspaper or internet website can command the attention of the nation. The last point of common discourse most people share revolves around either high school or a test at the department of motor vehicles. Our shared history and experience helps create the common points we can build on to move forward. It seems that out points of divergence are expanding. Even a well organized campaign can only bring a small part of the equation into focus.

We have to figure out the best methods to garner the most attention when it really matters. We have to figure out how to set the stage for the next ten years. We are on the verge of seeing technological complexity ramp up in ways that are almost hard to imagine. That complexity may be the first way of change that cannot be easily consumed or understand with a reasonable amount of effort. Technology that may be easy enough to use, but may be complex enough that it cannot be easily reproduced or reverse engineered.

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